There’s been a lot of hubbub over loot boxes, ever since Star Wars: Battlefront 2’s beta came out. Are they or are they not gambling? Are they or are they not predatory? Do they belong in any sort of game, or just free to play games? Should AAA titles have them at all? What about AAA titles that are single player only?
And before people assume, no, I am not employed in the games industry. I do not work for any developer, publisher, publication, marketing agency, or any business that operates in video games, or even in the entertainment industry.
These questions, and more, have been raised frequently over the past several weeks.
Why is it as big an issue as it is? Not all loot boxes are bad. While there’s certainly issues pertaining to loot boxes, mainly caused by EA and their complete lack of anything resembling competency, but it’s true: not all loot boxes are bad, and they’re not gambling. You’ll probably disagree with me — you will disagree with me — but it’s true. But let’s go back in time a little bit first.